% Earning in-CEL

As part of the community initiative to be completely transparent, Celsius publishes Loyalty Level data including the % of users that choose to earn in-CEL (vs in-kind) for rewards.

There are 2 places where users can find both the # of users in each Loyalty Level as well as the % earning in-CEL in each cohort. These include the Celsius mobile app (under ‘Community’) and the Proof of Community ‘Rewards Explorer‘ found on the desktop app.

Unfortunately, there is a slight discrepancy in data points between the 2 sources at the moment. We will update the metrics once we find a plausible explanation for the difference in data points.

% of Users in Each Loyalty Level

Data published for week of July 16 – 23, 2021 and updated weekly.

General Info

MetricMobile AppRewards Explorer
Celsius
Members
871,777N/A
Active
Members

(>$10 USD)
316,867
(36.35%)
320,295
Non-Active
Members

(<$10 USD)
554,910
(63.65%)
N/A

Loyalty Tiers

Loyalty LevelMobile AppRewards Explorer
Platinum152,318
(48.07%)
53,583
(16.73%)
Gold19,139
(6.04%)
5,791
(1.81%)
Silver12,263
(3.87%)
3,977
(1.24%)
Bronze18,568
(5.86%)
5,930
(1.85%)
No Loyalty114,579
(36.16%)
251,014
(78.37%)
* Please note that Loyalty Level is based on a users’ CEL Ratio. This means a user must have CEL tokens in their wallet to gain loyalty status. US users (unless accredited) cannot earn or invest in CEL at the moment. This is one of the reasons why there are so many users with ‘No Loyalty’.

% Earning in-CEL

Data published for week of July 16 – 23, 2021 and updated weekly.

Users Earning in-CEL by Loyalty Level
(data from Mobile App only)

Loyalty Level# of Users# of Users
earn in-CEL
% of Users
earn in-CEL
Platinum
earning in-CEL
152,31893,91961.66%
Gold
earning in-CEL
19,13914,23974.40%
Silver
earning in-CEL
12,2638,49669.28%
Bronze
earning in-CEL
18,56813,07070.39%
No Loyalty
earning in-CEL
114,57932,66628.51%
Users NOT
earning in-CEL
154,47700%

It can be further extrapolated that:

  • 64.13% of users WITH Loyalty (Platinum, Gold, Silver or Bronze) choose to earn in-CEL. This represents 40.94% of ALL active Celsius members.
  • 28.51% of users WITH NO Loyalty choose to earn in-CEL. This represents 10.31% of ALL active Celsius members.
  • 48.75% of ALL active Celsius members choose NOT to earn in-CEL regardless of whether orn ot they have Loyalty.

In Summary

MetricMobile AppRewards Explorer
Earning
in-CEL
162,390
(51.25%)
162,390
(50.70%)
NOT Earning
in-CEL
154,477
(48.75%)
157,905
(49.30%)

Further Clarification Required

We need further clarification from Celsius Network as what defines ‘earning in-CEL’. When is a Celsius active member defined as a user that ‘earns in-CEL’. Here are several possibilities:

  1. At least one asset earns in-CEL (this includes CEL earning in-CEL)
  2. All assets earning in-CEL (all wallets with balances earn in-CEL)
  3. Majority of wallets earn in-CEL (> or equal to 50% of wallets)
  4. Majority of portfolio value earns in-CEL (> or equal to 50% based in USD)

We also know that US users (unless accredited) are unable to earn or invest in CEL tokens. However, some US users have pointed out that they are able to choose earn in-CEL options on their mobile app (but receive rewards in-kind, not in-CEL). Do these US users get added to the total # of users that choose to earn in-CEL? We need to find out.