% Earning in-CEL
As part of the community initiative to be completely transparent, Celsius publishes Loyalty Level data including the % of users that choose to earn in-CEL (vs in-kind) for rewards.
There are 2 places where users can find both the # of users in each Loyalty Level as well as the % earning in-CEL in each cohort. These include the Celsius mobile app (under ‘Community’) and the Proof of Community ‘Rewards Explorer‘ found on the desktop app.
Unfortunately, there is a slight discrepancy in data points between the 2 sources at the moment. We will update the metrics once we find a plausible explanation for the difference in data points.
% of Users in Each Loyalty Level
Data published for week of July 16 – 23, 2021 and updated weekly.
General Info
| Metric | Mobile App | Rewards Explorer |
|---|---|---|
| Celsius Members | 871,777 | N/A |
| Active Members (>$10 USD) | 316,867 (36.35%) | 320,295 |
| Non-Active Members (<$10 USD) | 554,910 (63.65%) | N/A |
Loyalty Tiers
| Loyalty Level | Mobile App | Rewards Explorer |
|---|---|---|
| Platinum | 152,318 (48.07%) | 53,583 (16.73%) |
| Gold | 19,139 (6.04%) | 5,791 (1.81%) |
| Silver | 12,263 (3.87%) | 3,977 (1.24%) |
| Bronze | 18,568 (5.86%) | 5,930 (1.85%) |
| No Loyalty | 114,579 (36.16%) | 251,014 (78.37%) |
% Earning in-CEL
Data published for week of July 16 – 23, 2021 and updated weekly.
Users Earning in-CEL by Loyalty Level
(data from Mobile App only)
| Loyalty Level | # of Users | # of Users earn in-CEL | % of Users earn in-CEL |
|---|---|---|---|
| Platinum earning in-CEL | 152,318 | 93,919 | 61.66% |
| Gold earning in-CEL | 19,139 | 14,239 | 74.40% |
| Silver earning in-CEL | 12,263 | 8,496 | 69.28% |
| Bronze earning in-CEL | 18,568 | 13,070 | 70.39% |
| No Loyalty earning in-CEL | 114,579 | 32,666 | 28.51% |
| Users NOT earning in-CEL | 154,477 | 0 | 0% |
It can be further extrapolated that:
- 64.13% of users WITH Loyalty (Platinum, Gold, Silver or Bronze) choose to earn in-CEL. This represents 40.94% of ALL active Celsius members.
- 28.51% of users WITH NO Loyalty choose to earn in-CEL. This represents 10.31% of ALL active Celsius members.
- 48.75% of ALL active Celsius members choose NOT to earn in-CEL regardless of whether orn ot they have Loyalty.
In Summary
| Metric | Mobile App | Rewards Explorer |
|---|---|---|
| Earning in-CEL | 162,390 (51.25%) | 162,390 (50.70%) |
| NOT Earning in-CEL | 154,477 (48.75%) | 157,905 (49.30%) |
Further Clarification Required
We need further clarification from Celsius Network as what defines ‘earning in-CEL’. When is a Celsius active member defined as a user that ‘earns in-CEL’. Here are several possibilities:
- At least one asset earns in-CEL (this includes CEL earning in-CEL)
- All assets earning in-CEL (all wallets with balances earn in-CEL)
- Majority of wallets earn in-CEL (> or equal to 50% of wallets)
- Majority of portfolio value earns in-CEL (> or equal to 50% based in USD)
We also know that US users (unless accredited) are unable to earn or invest in CEL tokens. However, some US users have pointed out that they are able to choose earn in-CEL options on their mobile app (but receive rewards in-kind, not in-CEL). Do these US users get added to the total # of users that choose to earn in-CEL? We need to find out.